commercials

If the Nielson is rating and keeping track of the commercials that are being watched is there any thing else left for them to monitor. If they are going to demassify commercials and change the layout of the commercials we know to day are they going to change the way we watch the shows on television as well. Is there going to be less time for the shows and films and more time for advertising will there be more infomercials or whole time slots meant for just advertisers since they think they are not advertised enough. Eventhough the total amount of television being wached is up its still not enough for the advertisers, but i guess it will never be enough. It is said that Tivo is causing this increase in total tv and also the commercials are being watched the commercials are being watched only people are fast forwarding through them. Maybe they will just put a coca cola logo on the screen so thats all you see as your fast forwarding. Who knows i guess the advertisers will always find their way around any situation.